The electric shaver market has ushered in a price increase, and the trend of high-end is significant

Today, the consumption power no longer only includes women, and the consumption expenditure of men is also rising, which can be seen from the development trend of the electric shaver industry. According to the total online push data of Aowei Cloud (AVC), from January to October 2021, the retail sales of electric shavers increased by 10.7% year-on-year, and the retail volume decreased by 5.1% year-on-year.

Technology upgrade, high-end trend is obvious

Since the beginning of this year, the market volume of electric shavers has decreased and increased, which also shows consumers’ pursuit of high-end electric shaver products. From the product side, the technology of razor products has been continuously upgraded, and there have been great improvements in performance, variety, and intelligence.

In terms of performance, electric shaver products have extended multi-head, full-body wash, wireless charging, wet and dry double shaving type, etc. The market share of this type of products has increased since this year; in terms of types, in addition to traditional products , and now there are also portable shavers, which have the advantages of being portable, fashionable, compact, and high in appearance. In terms of subdivision, they can also be divided into straight barrel type, card type, and oval type, providing more choices for men; in smart At present, many razor products can view the service life, shaving records, set personalized shaving modes through the mobile phone APP, and can also perform intelligent cleaning by themselves, including cleaning, charging, and filtering.

The market ushered in a price hike, and mild products expanded rapidly

With the continuous optimization of products, the electric shaver market has ushered in a wave of price increases. According to statistics, from January to October 2021, the proportion of electric shavers above 150 yuan has increased, of which the proportion of electric shavers above 1,000 yuan has increased by 1.6 percentage points compared with the same period last year.