Electric shaver retail sales to pick up in 2021
Affected by the overall economic environment, the economy is down, and consumer demand is sluggish. In 2020, the scale of electric shavers in my country will show a slow growth trend. According to AVC data, the retail sales of electric shavers in 2020 will be 7.3 billion yuan. A year-on-year increase of 1.1%; retail sales of electric shavers were 463.8 billion, a year-on-year increase of 1.3%. In the first half of 2021, the economy has recovered, and the growth rate of my country’s electric shaver market is relatively obvious. The sales of electric shavers were 3.64 billion yuan, a year-on-year increase of 17.4%, and the sales volume was 19.44 million units, a year-on-year decrease of 4.8%.
Electric shaver brands are on the rise
The number of electric shaver brands in my country is showing an overall upward trend. According to monthly data from AVC statistics, in January 2020, the number of electric shaver brands in the market was 135, and it rose to 169 in December 2020. In the first half of 2021, there are 183 brands of electric shavers in the market.
The average market price of electric shaver products continues to rise
With the trend of consumption upgrading, the price of electric shaver products is also rising. According to AVC’s monthly monitoring data, the average monthly product price of electric shavers in China in the first half of 2020-2021 showed an overall upward trend. In July 2020, the average monthly product price of electric shavers in China was 151 yuan, and in June 2021, the average product price rose to 214 yuan.
The market share of leading electric shavers products is about 4%
At present, the product competition pattern of electric shavers in my country is relatively scattered, there are many types of products in the market, and the market share of leading products is low. In the first half of 2021, the market share of my country’s electric shaver products is Feike-FS339, with a retail sales share of 4.7% and an average product price of 105 yuan; followed by Feike-FS903, with a retail share of 4.5% ; The retail sales share of other products is below 4%.
The future development trend of electric shavers is rechargeable, compact and portable and efficient and professional
In the future, the development trend of electric shavers in my country will be rechargeable, compact and portable, and efficient and professional. While the charging tube can improve the battery life, the Type-C charging mode is widely used to simplify the charging steps; the small and portable can meet the needs of the travel crowd; the high efficiency and professionalism are reflected in the increase of intensive farming products such as multiple cutter heads and reciprocating types, which makes the market more specialization.
Post time: Jan-13-2022